I started working with GE in 2008. During the past 15 years I’ve helped them with design and creative for over 700 projects, including branding, promotional campaigns, event graphics, and sales tools.
I created this video for the launch of OptiRun, the new GE Life Sciences' service brand.
I came up with the idea “the many strengths of one film” and I designed the overall look of the campaign, including color scheme, infographics, illustrations, and visual concepts. I also did the product styling, lighting and the actual photography.